Content Marketing & SEO Friendly Copywriting Services

Have you ever noticed when you do a search on Google and wonder why are they ranking these listings and why do they seem to pull various words and content from a page that are not even from the meta description? How do you figure out a strategy for creating content that is worthy enough to rank for your target phrases? Domain authority and links till matter!  Vab Media is an experience design and branded content marketing agency located in New York City.  

Our content marketing agency services employ a highly scientific approach to developing and placing high-quality content that builds your reputation , visibility , and SEO

We optimize your site for keywords that are hyper-relevant for the page we create while also being semantically helpful to users utilizing the TF-ID MODEL , one can not only rank well for high search intent terms but also give an honest transparent picture to users of what they are about to click-through to.  Leveraging audience-intent and signals from Search and Social data, we help companies create contextually relevant content that boosts search engine relevancy and engages the intended individual.

Consumers have changed and gotten smarter. They often install online ad blockers, own a DVR to skip TV commercials and glance over ads in magazines and newspapers. So intelligent marketers are realizing that traditional marketing tactics are less effective and they have shifted strategies to what is known as CONTENT MARKETING.      

CONTENT STRATEGY

Designing a plan to reach your brand’s goals

CONTENT DEVELOPMENT

Crafting stories that engage, educate and inspire.

CONTENT DISTRIBUTION

Making sure your stories get seen and heard

You may ask what is Content Marketing exactly?

The content marketing’s sole purpose is to attract new and retain existing clients by consistently creating and curating, relevant and useful content with the intention of changing or enhancing consumer behavior. Instead of aggressively pitching your products you are delivering informative content that gives your potential customers more trust and intelligence in making purchase decisions.   When it comes to digital, content isn’t king; it’s the new kingdom. First, we collaborate with our clients to tell compelling stories. Then, we find the best media outlets to make sure they’re as impactful as they are insightful.  

“Every enterprise has just one boss: the customer, who can fire everyone in the company — simply by spending their money elsewhere.”  Vania Benavides Cofounder and CMO of Vab media Digital Agency

Vab Media combines exceptional copywriting with a personalized content marketing strategy for companies.  

Before creating any type of content marketing plan, you should know your end goal. Are you aiming to raise general awareness about your brand? Are you targeting prospects who are likely interested in your product or service? Or are you cultivating the relationship with those on the verge of becoming your customer?

From guest posts, unique meta titles, page headlines to calls to action on your website’s landing pages, intelligent and convincing copy should be included across all platforms (social media, video, white papers, blogs, product pages, etc.) that your business engages to project a brand personality that resonates with your target consumer.  Content marketing is also about building content that matches your potential buyers persona’s and answers their problems or pain points in the different stages of their sales funnel.   

Common Goals for Online Content Marketing include:   

Paid Media

Pay-per-click (PPC) advertising, Facebook marketing, display advertising, and Google retargeting all compose paid media. This is an integral piece of the puzzle in both raising awareness at the top of the funnel and driving last-click sales at the bottom. GoogleRank Machine learning algorithm is making PPC advertising be more important than ever.

Owned Media

Is anything under companies’ direct control such as websites, apps, email newsletters, blog posts to Facebook updates and Tweets, this is content that exists on your channels. Some consider social media to be rented, not owned. They build brand credibility and authority and help lay the foundation for earned media.

Earned Media

Earned media is when customers become the channel. Word of mouth, buzz, and social sharing of your owned media is all earned. This includes journalist, blogger, contributor outreach strategy and story pitching. It is the most credible traffic and engagement you can have but requires outstanding content marketing to make it work

Creating Content for Different Media Platforms 

The tone of the messaging in an ebook or white paper should not be the same as a Facebook post. When a buyer does research for a brand or product they can in different stages of the sales funnel process when they first interact with your brand.  Copy written for the web should retain a consistent theme while also exhibiting some versatility in order to capitalize on each digital platform.