Vab Media PPC Management services can help:
- Get your company in front of the right customer, in the right place, at the right time, and on the right device.
- Increase Return on Investment (ROI), increase revenue and reduce marketing cost.
- Provide online paid media advertising solutions for lead generation, eCommerce, display, and worldwide businesses.
New York business owners, here’s your chance to increase relevant traffic and impressions to your brand and website through calculated paid search advertising. Pay Per Click (PPC) (Also known as Cost-Per-Click (CPC), Paid Search Advertising, Search Engine Marketing (SEM), Search Advertising, Online Advertising can either be your company’s best friend or worst nightmare. it all depends on how the campaign and budgets are managed. Capitalize on existing demand for your companies products or services. Pay for only relevant traffic and clicks, control it by geography, time of day, certain keywords or retarget and bring back the people that have already visited your site by serving them personalized display ads across devices, the web, and social media networks.
Vab Media Digital Agency, PPC strategist’s will help you manage every aspect of your ad campaign (Google Adwords, Bing Ads, Display Ads, Remarketing, Mobile Ads, Facebook, YouTube), from keyword research / selection, creating the ads, landing page development, testing, and reporting.
Vab Media Digital Agency can help with:
- Defining campaign strategies and layout
- Improve ad copy and landing page performance
- Conversion Acquisition
- Advanced keyword research and selection
- Keyword list expansion and reduction
- Creative design, following process AIDA: attention, interest, desire, action
- Identify and design landing pages that convert
- Find and remove wasteful spending and non converting ads
- Help to implement display & social ad retargeting
- Implement campaign conversion tracking
- PPC bid management and ROI tracking
- Quality score issues
- Ad scheduling and incremental bidding
- Formulate time of day targeting and geographical targeting
- Analytics and additional tracking
- Creative testing and optimization
- Campaign assessment and further improvement recommendations
- Listing Google Search, display/content and mobile networks
Image credit: FURIOUS TECH
Millions of metrics, bundles of data, endless possibilities for experimenting — PPC is the ultimate arena of mathematical marketing.
We drive growth for our clients using paid social, and paid search campaigns, using a unique blend of data and automation tools. Through PPC management services we can help your New York business get more leads and sales with effective PPC advertising.
Marketing Just Keeps Getting Harder
Competition is fiercer. Audiences are savvier. Between high cost-per-clicks, machine learning, automation, hyper-targeting and a suspicious amount of digital marketing “gurus” touting the next big thing, getting the marketing results your company used to can feel like an uphill battle. Your business may be just getting started with launching an advertising campaign, and you know that your company has got find a way to find keep up. But with what? And where do you start?
Partner with Vab Media to help achieve your marketing goals in 2018.
Only 10% of paid search account managers
optimize their accounts every week.
To find out how we can make paid search marketing work for you, contact us today!
The PPC campaign management and analysis program includes the following components:
- Our main goal is to achieve highest ROI
- Improve campaign structure, efficiency and overall audience reach based on network distribution
- Address and improve Quality Score concerns and correct problem areas
- Identify and act upon search trends and execute in-depth keyword analysis along with continuous A/B ad copy testing
- Deliver more qualified traffic resulting in higher conversion rates
- Daily monitoring of keyword performance (traffic, sales, cost per acquisition and return on investment numbers)
- Keyword evaluation and adding, removing and reconfiguring of keyword phrases, ad groups and ad copy to grow the total number of productive keyword phrases on a monthly basis
- Monitoring of pre-set daily and monthly ad budgets
- Ongoing optimization of keyword bids for bid positions that yield the best return on client-defined business objectives, e.g., cost per acquisition (CPA), profit margin (PM) and ROI
- Periodic campaign structural reorganization by breaking existing ad groups into separate groups, with new ads and different landing pages
- Create and test multiple ads for each keyword or keyword group to improve average click-through rate, raise average position and decrease cost-per-click
- Ongoing monitoring of lost impression share due to insufficient budget or due to poor ad rank (Google AdWords only)
- Incorporate and expand the current campaign with new landing pages as required
- Monthly ROI reports via email for monitoring of campaign activity and results, including cost per click (CPC), number of visitors, leads and conversions and analytics
When imagination and innovation come together, anything’s possible.
Let’s talk about what Vab Media Digital Agency can do for your business.
Keyword Generation Research
Choosing relevant and profitable keywords to bid on is a daunting task, especially when you bid on millions of them. At Vab Media Digital Agency we constantly test out which keywords are working at the same time as searching for new opportunities. Our keyword generation process springs from the campaign planning stage when we investigate which keywords will bring the most profit to your business.
Rich Media & Dynamic Advertising
Our sophisticated content targeting and rich imagery create tailored and relevant ads. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. You can access aggregated metrics on your audience’s behavior, including number of expansions, multiple exits, and video completions to get granular data on the success of your campaign. No matter how you want to engage with your audience, we provide interactive content through video, audio, and other elements that elicit strong user responses.